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The Initiative

It all began with a father’s request to his son. Living with Alzheimer’s disease, Hassan Fadli’s father asked him to take action. That request sparked a personal commitment that grew into a collective journey.

Five Ironmans in five countries became a journey to meet people living with the disease, family carers, healthcare professionals and researchers.

From this experience, 5 Ironmans Beat Alzheimer (5IBA) was born: a movement that brings together sport, science and storytelling to raise awareness, promote prevention and change how we think about and respond to Alzheimer’s disease.

INITIATIVE

Le Projet

🎬 IRONMINDS

An international documentary born from this journey.

Across five European countries, IRONMINDS gives a voice to people living with Alzheimer’s, family caregivers, researchers and healthcare professionals, exploring the human, scientific and societal dimensions of the disease.

60+ people interviewed · 35+ filming days · 5 countries

Raising awareness
Conferences, schools, universities and events to improve understanding of brain diseases and promote prevention. 42 conferences · 14 school initiatives . 9,000 people reached

Advancing science
Scientific collaborations exploring physical activity, lifestyle and brain health.

5IBA scientific poster — ADI 2026 (PDF)

Become a partner

We are looking for partners to help complete IRONMINDS, organise screenings, expand our prevention initiatives and support our scientific collaborations.