ACCUEIL

Bouton

Turning a personal story into a movement for brain health

In 2018, Alzheimer's disease entered Hassan Fadli's family.

Confronted with limited awareness, persistent stigma and missed opportunities for prevention, one conviction emerged:

Raise awareness. Inspire action. Drive change.

Today, more than 55 million people live with dementia worldwide, a number expected to nearly triple by 2050.

Yet:

up to 45% of dementia cases may be delayed or prevented
family caregivers remain largely unsupported
brain health is still underestimated

The five Ironman races were never about sport alone.

They became platforms to bring together people living with dementia, caregivers, researchers, healthcare professionals, institutions and citizens around one common goal.

Advancing brain health.

INITIATIVE

Le Projet

🎬 IRONMINDS

IRONMINDS is an international documentary giving a voice to people living with dementia, caregivers, researchers, healthcare professionals and policymakers.

Filmed across five European countries, it explores not only the challenges of Alzheimer's but also the solutions shaping the future of brain health.

150+ interviews • 35+ filming days • 5 countries

Raising awareness

Through conferences, schools, universities and public events, we help promote brain health and dementia prevention.

Advancing research

A pilot study explores the links between endurance exercise, lifestyle, resilience and cognitive health.

Our Impact

Since the project began: