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L'initiative
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The Initiative

INITIATIVE

My journey took a decisive turn in 2018 when my father was diagnosed with Alzheimer's disease. This life-changing moment led me to become a caregiver, facing major challenges: lack of awareness, limited understanding of the disease, and the stigma surrounding mental disorders.

 

In 2021, my father, in a rare moment of lucidity, shared one final wish: to support the fight against Alzheimer's. This inspired the creation of 5IBA, an initiative dedicated to brain health, education, and prevention, giving a voice to patients and caregivers, with sport as a powerful messenger.

 

The five Ironman races I have organized are a way of raising public awareness. More than just physical challenges: 3.9 km swim, 180.2 km bike ride, 42.2 km run, they carry a deeper message: Pushing the limits to overcome diseases.

 Hassan Fadli

Le Projet

The Project

The Health, sports and solidarity initiative "5 Ironman's Beat Alzheimer's" is a non-profit association with 3 main missions:

1- Awareness: A movie across 5 European Countries centered on brain and mental health, capturing the voices and the innovation surrounding the stakeholders of dementia, including patients, researchers, healthcare professionals, caregivers, and policymakers.

2- Prevention/Education: Campaign across EU countries with conferences, talks, and sports events. We engage youth in schools democratizing brain and mental health and emphasize the importance of early prevention. Working with brain health  organizations, public and private.

3- Research: A longitudinal multicase study with endurance athletes at risk for dementia-related diseases hunting for physical and brain health resilience factor of pathological brain aging.. To know more please visit: Healthy Aging.

Practitioners / Specialists / Experts   interviewed so far

Team

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Birgitta Martensson

Ex CEO Alzheimer Switzerland

Hassan Fadli

Founder  

Adrien Rivollier

Movie Director

www.adrienrivollier.com

Thomas Roos

Head of Sports & Science 

Dr Lavinia Alberi

Head of Strategy

www.vitalizedx.ch

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Mathieu Kartheuser

Triathlon Coach

www.moncoachdetriathlon.com

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Leonard Cisarovsky 

Videographer

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Mya Taillard

Student I caregive I Athlete

Veronique Lugrin

Physical / Mental  Preparation

www.enmouvement.ch

Oliver Murray

Bike Mechanic

https://www.hoodcycles.ch

Didier Duruz

Bike fitting/Position

https://www.ergocycle.ch

SPONSO

Partnership

Partners - your participation is essential to reach the greatest possible step in this collaborative project. 

We would love you to be part in this journey to whatever contribution you may be able to help us making this extraordinary initiative a better success.

Partners

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CONTACT

Get-in-Touch

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© 5ironmansbeatalzheimer 2025

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